How can products become essential in a crowded and evolving marketplace? In this episode of Capgemini's 2024 Leaders in Innovation miniseries, Capgemini Americas Portfolio Lead Lisa Mitnick meets with NY Times VP of Product Management Ken Houseman to discuss how the 174-year-old New York Times is reinventing itself to become an essential subscription in today's crowded media landscape. He shares the NY Times' journey of transitioning to digital and building a subscription business model. Ken also talks about his non-traditional career path to product leadership and his role in modernizing the NY Times' commercial systems. Tune in for insights on how the NY Times innovates through experimentation while maintaining its core mission of truthful journalism.