Product managers excel at building products. However, sometimes that isn’t enough for a product to be successful. So, how can we avoid failure? As part of our series in partnership with the Growth Marketing Conference, Product Talk host and product executive, Thomas Daly sat down with Craig Zingerline, CPO at Sandboxx to discuss how we can successfully grow our products and user base.
Some fintech products have unique obstacles when delivering enjoyable user experiences. Behind the financial curtain are regulations, tied to sluggish timelines. How do you balance quick and enjoyable user experiences while following regulations? Product Talk Host Patrick Blute sat down with Vouch Insurance CPO, Rajat Kongovi, to discuss how innovative fintech companies approach this challenge.
Every product manager relies on at least one skill to help drive their success and that of their product. Among the more useful skills agreed upon by PMs is empathy for their target customer and stakeholders. How does one practice empathy to deliver the best product? As part of our Product Management series, Product Talk host Adam O’Donnell sat down with Bitcoin Founder & CEO Marc Blinder to discuss empathy and how it plays into product management.
In a COVID world, the role of product teams building for healthcare is central to our society. Telemedicine, in particular, is an ever-growing field with plenty of opportunities for improvements. It provides both patients and health professionals the tools needed to remain in contact and work efficiently. As part of our Innovation in Healthcare series, Product Talk host and Etsy product exec Samantha Scott, interviews Ro Product Head, Jessica Prager, and discusses the healthcare industry and building products that make us healthier.
Part of the product development process is understanding where the finished product stands in the market. While this can easily be confused with product branding and storytelling, it’s an entirely unique and separate phase of creation and marketing. How do you differentiate a product’s branding from its positioning while still illustrating its value? As part of our Confidence and Product Management series, Product Talk host Nikki Ahmadi sits down with Huawei fmr Product VP, April Dunford, to define product positioning and its role in development and marketing.