This is the second in a five-part series introducing the categories for the Products That Count 2022 Product Awards. Last time, we heard from Google Product Lead, Neha Taleja, on Informed Go-To-Market Strategy. In this talk, Transfix Product Marketing Lead Patrick Blute introduces the Delightful User Journey category for the 2022 Product Awards.
The most critical decisions in the world are driven by people’s understanding of unstructured content. It all comes down to the abilities of subject matter experts to make those decisions entirely driven by whether they're looking at the right piece of that data at the right time. Is there a solution for these companies to view and process the correct information? Sorcero CEO Dipanwita Das shares ways she discovered data analytics can produce cognitive solutions in life sciences.
When developing a B2B product, product managers have to think a bit differently than other PMs. From ideation to client interaction to pricing, many areas shift for this specific market. What are some areas PMs should focus on when working within the business-to-business realm? Ambient Photonics CEO Bates Marshall shares the ways B2B product management differs from direct to customer and some tips for product managers at B2B companies.
PMs need a plan to launch their products in the market, whether beta, internal, or otherwise. For the 2022 Product Awards, the Awards Advisory Board proposed 5 new categories, including Informed Go-To-Market Strategy. How will they do the testing, experimentation, and ramp-up, and what are the best tools out there to help in this process? Google Product Lead Neha Taleja introduces the Informed Go-To-Market Strategy category for the 2022 Product Awards.
We are taught to experience life, not just live in it, and this can be true for product management. PMs need different lenses to solve problems and develop ideas. How do we cultivate storytelling with our products? VP of Product at Disney Streaming Dave Lankford speaks about inclusivity and true listening, and how this relates to product development.