How can product leaders drive business reinvention? In this episode of Capgemini's Leaders in Innovation series with Capgemini Americas Portfolio Lead Lisa Mitnick, Altria CPO & CIO Olivier Houpert shares insights from his 31 years of experience at Procter & Gamble and his decision to take on a new challenge at Altria. He speaks on Altria's transformation journey to launch reduced-risk smoke-free products through a focus on consumer needs, partnerships, and a test-and-learn approach to innovation. Olivier emphasizes the importance of remaining consumer-centric and optimistic about driving change in the tobacco industry to transition consumers to safer alternatives.