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Product Talk

Produced by Products That Count, a 501(c)3 nonprofit that helps everyone build great products, this podcast is an award-winning show by and for product minds, with millions of downloads and a 5-star rating on most major platforms. Each of the 300+ episodes features a product leader interviewing another product leader and exploring what it takes to build great products. Recent ones feature the Chief Product Officers of Brex, Glassdoor, Experian and more. About Us: Products that Count is a 501(c)3 nonprofit that helps everyone build great products. It celebrates product excellence through coveted Awards that inspire 500,000+ product managers and honor great products and the professionals responsible for their success. It accelerates the career and rise to the C-suite of 30% of all Product Managers globally by providing exceptional programming – including award-winning podcasts and popular newsletters – for free. It acts as a trusted advisor to all CPOs at Fortune 1000, and publishes key insights from innovative companies, like Capgemini, SoFi, and Amplitude, that turn product success into business success. Learn more at ProductsThatCount.com.
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Jul 7, 2023

It's episode 10 of the Product Awards Series, hosted by Ubiety Techologies CPO Nacho Andrade! Here, Nacho speaks with inCitu Founding CEO Dana Chermesh. The focus is on the company's use of augmented reality (AR) to transform city planning and make it accessible to everyone. Chermesh's background in architecture and experience with immersive technologies in the Israeli Air Force inspired her to explore AR in urban planning. InCitu's mission is to improve the conversation around the future of cities by providing easy access to information and fostering engagement. The team prioritizes user experience and has shifted from an iOS app to web AR and QR codes for seamless access to AR experiences. Chermesh emphasizes the importance of passion and problem-solving in building great products. The podcast also touches on industry trends, the convergence of AR and city planning, and the need for responsible urban development.

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