How do you build a product that will provide a rewarding experience for product users? In episode #2 of the Product Awards Series, radd. Founder Sivan Baram meets with Ubiety Technologies CPO Nacho Andrade and discusses her unique approach to building successful products that provide value to the intended product users. She speaks on her personal journey as a product manager and the product management considerations that made radd. successful. This includes embodying the user perspective, the influence of verticalization and specialization trends, and building a human connection through a product.