Many organizations don't always start with a culture of product management. Sometimes there are unclear definitions and undetermined boundaries on who are product managers and what it actually takes to manage products. How can PMs bring the fluidity of product processes to their companies?  In this episode, Product Talk host and ALTR Product Lead, Neha Shah, interviews Metron Aviation Product Leader Marcus Lowther who discusses what it takes to transition to a product management culture in an established industry.

Building a good team is not just the individual leaders but the team as a whole. CPOs should manage through efficient delegation but also give their product managers the freedom to execute. What are some best practices to hire and retain the best product teams? Box CPO and 2022 Global CPO 20 winner Diego Dugatkin shares his insights into creating the best product teams, embracing the vision, and building the next generation of product leaders.

It might seem like it is the dawn of digital transformation, but there have been certain players – good and bad – who have thrived in the digital environment for quite some time. Digital security has always been top of mind for many companies, most especially as Internet access has gone wireless. How can PMs be at the forefront of secure digital transformation? Fmr Illumio Product Leader Matthew Glenn shares the dynamics of cybersecurity and explains the zero trust model.

A manager can run a department, but the truly great product leaders have a secret sauce that makes them stand out from the rest. Many Chief Product Officers are at the forefront of steering change within many companies, including healthcare. What skills and qualities are necessary to make an impact on product leadership? Included Health CPO and 2022 Global CPO 20 winner Nupur Srivastava shares the attributes of great product leaders and how to set priorities while enabling innovation.

Wouldn’t it be easy to just pull from a list of B2B customers and know how they get value out of your product? While that database doesn’t exist, value is a huge component in any product’s monetization strategy. How can B2B companies not run in circles figuring this out? Software Pricing Partners Managing Partner Chris Mele shares insights into value and how a pricing strategy is important to product development.

Chief Product Officers face many challenges while managing both team motivation and product innovation, especially with pandemic-related workplace changes. There also are constant priority interrupts that can affect the cadence of product innovation. How does a CPO facilitate the right culture to keep up the innovative pace? Nubank CPO Jag Duggal shares insights into creating rhythm, hiring a great team, and maintaining innovation.

With the growing importance in a digitally connected world, the role of Chief Product Officer (CPO) is being elevated. There are companies, like Capgemini, whose intelligent product and services offering helps product leaders to accelerate their product innovation journey. What are the best practices for current and future CPOs to further define their roles? Capgemini Invent Executive VP Lisa Mitnick shares ways CPOs can be successful and how Capgemini is a leader for product leaders.

Good customer experience or CX spans across the entire customer journey. To do that, a product leader needs to try to bring together the technology side and the human side. How can product managers utilize CX at every part of product iteration? CX thought leader Lorraine Schumacher shares how CX adds value to product teams and listening to customer voice brings success.