Now more than ever, it's critical for products to connect with their customers on a personal level. That said, marketing tactics have shifted toward impersonal and intrusive ways of building rapport with target users. How can businesses stay rooted in their customers' values while scaling for success at the same time? HYP3R CEO Carlos Garcia shares the secret to building successful products at scale - while never losing focus of delivering customer delight.
To produce meaningful solutions, product managers must be user-focused. That said, they must also keep their business at the forefront of the decision-making process. How can product managers connect with customers in ways that also benefit the bottom line? GetUpside CEO Alex Kinnier discusses the Business of Product - from building value for users and businesses on equal terms, to the importance of hustling to get a new product of the ground.